Student Solution

-->

"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

1 University

1 Course

1 Subject

Case Study 8.2_Sustainable Tourism

Case Study 8.2_Sustainable Tourism

Q How can a company counter fake news about its establishment or destination? How will this support brand management? Is TripAdvisor responsible for managing fake stories? Why or why not? Should the government regulate social media? Why or why not?

View Related Questions

Solution Preview

The issues with fake news about specific establishments managing tourism and destinations can be detrimental for the reputation and consumer base of the company. When tourists visit the place and become aware of the fake facilities or incorrect conditions, they are capable of not only pressing legal charges for damage but also can promote the fake news on social media and create more trouble. Therefore, any company needs to have a dedicated department that will check every website and social media page promoting wrong information, so that not only are tourists spared from harassment, but their reputation is also preserved.